Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Never be led in new paths by the blind

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly