Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

A man coined to superlative must expect that his every statement will be taken with some caution

Platitudes and generalities roll off the human understanding like water from a duck.

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

Don't think of people in the mass. That gives you a blurred view.

We cannot go after thousands of men until we learn how to win one.

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster