Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Never be led in new paths by the blind

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Address the people you seek, and them only

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.