Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

The man who wins out and survives does so only because of superior science and strategy.

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

The weight of an argument may often be multiplied by making it specific

Don't, to gain general and useless attention, sacrifice the attention that you want