Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Advertising is much like war, minus the venom

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action

Platitudes and generalities roll off the human understanding like water from a duck.

Never be led in new paths by the blind

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster