"Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make
Claude C. HopkinsHuman nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Claude C. HopkinsThe purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement
Claude C. HopkinsThe man who wins out and survives does so only because of superior science and strategy.
Claude C. HopkinsThe compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
Claude C. Hopkins