The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

The man who wins out and survives does so only because of superior science and strategy.

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns