Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

The time has come when advertising has in some hands reached the status of a science.

This is no lazy mans field

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

The advertising man who spares the midnight oil will never get very far.

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.