This is no lazy mans field

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

Picture what others wish to be, not what they may be now

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick