This is no lazy mans field

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

Impressive claims are made far more impressive by making them exact

Platitudes and generalities roll off the human understanding like water from a duck.

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Changing people's habits is very expensive