The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it
Claude C. HopkinsNames which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
Claude C. HopkinsDon't, to gain general and useless attention, sacrifice the attention that you want
Claude C. HopkinsOne may gain attention by wearing a fools cap. But he would ruin his selling prospects
Claude C. Hopkins