One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Never be led in new paths by the blind

We cannot go after thousands of men until we learn how to win one.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Impressive claims are made far more impressive by making them exact

Don't think of people in the mass. That gives you a blurred view.

A man coined to superlative must expect that his every statement will be taken with some caution