The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
Claude C. HopkinsThe only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Claude C. HopkinsOn most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
Claude C. Hopkins