Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

Platitudes and generalities roll off the human understanding like water from a duck.

The man who wins out and survives does so only because of superior science and strategy.

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

A man coined to superlative must expect that his every statement will be taken with some caution

Impressive claims are made far more impressive by making them exact