Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Picture what others wish to be, not what they may be now

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way