Don't, to gain general and useless attention, sacrifice the attention that you want
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
The weight of an argument may often be multiplied by making it specific
Advertising is much like war, minus the venom
The advertising man who spares the midnight oil will never get very far.
People don't buy from clowns.