A man coined to superlative must expect that his every statement will be taken with some caution

Don't, to gain general and useless attention, sacrifice the attention that you want

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

A man coined to superlative must expect that his every statement will be taken with some caution

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

This is no lazy mans field

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.