A man coined to superlative must expect that his every statement will be taken with some caution

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement

Address the people you seek, and them only

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action

The weight of an argument may often be multiplied by making it specific