Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

We cannot go after thousands of men until we learn how to win one.

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement