The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action

A man coined to superlative must expect that his every statement will be taken with some caution

Platitudes and generalities roll off the human understanding like water from a duck.

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

People don't buy from clowns.

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.