The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

If a claim is worth making, make it in the most impressive way.

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

The man who wins out and survives does so only because of superior science and strategy.

Advertising is much like war, minus the venom