The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

Don't, to gain general and useless attention, sacrifice the attention that you want

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

People don't buy from clowns.