The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

This is no lazy mans field

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

The man who wins out and survives does so only because of superior science and strategy.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.