Picture what others wish to be, not what they may be now

Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Curiosity is one of the strongest human incentives

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

The advertising man who spares the midnight oil will never get very far.

Picture what others wish to be, not what they may be now