Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
Claude C. HopkinsMost national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Claude C. HopkinsPeople will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted
Claude C. Hopkins