Picture what others wish to be, not what they may be now

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

Platitudes and generalities roll off the human understanding like water from a duck.

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

The weight of an argument may often be multiplied by making it specific

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.