People don't buy from clowns.

Platitudes and generalities roll off the human understanding like water from a duck.

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

Don't, to gain general and useless attention, sacrifice the attention that you want