Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

Never be led in new paths by the blind

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement