Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

The advertising man who spares the midnight oil will never get very far.

Changing people's habits is very expensive

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

"Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make