Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

The man who wins out and survives does so only because of superior science and strategy.

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader

Genius is the art of taking pains

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Address the people you seek, and them only