Genius is the art of taking pains

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Impressive claims are made far more impressive by making them exact

Never be led in new paths by the blind