Changing people's habits is very expensive

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

Platitudes and generalities roll off the human understanding like water from a duck.

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Don't think of people in the mass. That gives you a blurred view.

Advertising is much like war, minus the venom