In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
Claude C. HopkinsAds are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
Claude C. HopkinsRemember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Claude C. Hopkins