Changing people's habits is very expensive

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action

The advertising man who spares the midnight oil will never get very far.

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

If a claim is worth making, make it in the most impressive way.

The time has come when advertising has in some hands reached the status of a science.