Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

Impressive claims are made far more impressive by making them exact

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

The weight of an argument may often be multiplied by making it specific

Don't, to gain general and useless attention, sacrifice the attention that you want