The advertising man who spares the midnight oil will never get very far.
The time has come when advertising has in some hands reached the status of a science.
Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
Curiosity is one of the strongest human incentives
People don't buy from clowns.
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table