Curiosity is one of the strongest human incentives

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Curiosity is one of the strongest human incentives

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

If a claim is worth making, make it in the most impressive way.

The man who wins out and survives does so only because of superior science and strategy.