Impressive claims are made far more impressive by making them exact

Curiosity is one of the strongest human incentives

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

Don't think of people in the mass. That gives you a blurred view.

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Don't, to gain general and useless attention, sacrifice the attention that you want

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.