No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
People don't buy from clowns.
This is no lazy mans field
The weight of an argument may often be multiplied by making it specific
Advertising is much like war, minus the venom
Platitudes and generalities roll off the human understanding like water from a duck.