Don't, to gain general and useless attention, sacrifice the attention that you want

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

A man coined to superlative must expect that his every statement will be taken with some caution

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

The advertising man who spares the midnight oil will never get very far.

If a claim is worth making, make it in the most impressive way.

People don't buy from clowns.