Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Claude C. HopkinsRemember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Claude C. HopkinsOn most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
Claude C. HopkinsThe product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it
Claude C. Hopkins