Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

Curiosity is one of the strongest human incentives

Changing people's habits is very expensive

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action

This is no lazy mans field

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves