The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Advertising is much like war, minus the venom

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Genius is the art of taking pains

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest