The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

Don't think of people in the mass. That gives you a blurred view.

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

One may gain attention by wearing a fools cap. But he would ruin his selling prospects