The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader

If a claim is worth making, make it in the most impressive way.

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

Address the people you seek, and them only

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted