Civic participants don't aim to make life better merely for members of the group. They want to improve even the lives of people who never participate.
Clay ShirkyThe historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.
Clay Shirky