If you do something for someone else, never remember. If someone does something for you, never forget.

Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.

No one likes to feel that he or she is being sold some-thing or told to do a thing. We much prefer to feel that we are buying of our own accord or acting on our own ideas. We like to be consulted about our wishes, our wants, our thoughts.

In order to make friends you must first be friendly

There is only one way under high heaven to get anybody to do anything. Did you ever stop to think of that? Yes, just one way. And that is by making the other person want to do it.

People do things for "their" reasons, not ours. So find their reasons.

John Wanamaker, founder of the stores that bear his name, once confessed: "I learned thirty years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence.