The whole Gorillaz concept is one for mavericks; it's a way for people who never have a chance to work together being able to ally behind the cartoons.
Damon AlbarnWhen you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this
Damon Albarn