We aren't upset when Paramount makes a $200 million movie that flops, but if a charity experiments with a $5 million fundraising event that fails, we call in the attorneys. So charities are petrified of trying bold new revenue-generating endeavors and can't develop the powerful learning curves the for-profit sector can.

Our generation does not want its epitaph to read, 'We kept charity overhead low.' We want it to read that we changed the world.

What's important is how we use our time on this earth, not how conspicuously we give our money away. What's important is the energy and courage we are willing to expend reversing entropy, battling cynicism, suffering and challenging mediocre minds, staring down those who would trample our dreams, taking a stand for magic, and advancing the potential of the human race.

The next time you're looking at a charity, don't ask about the rate of their overhead. Ask about the scale of their dreams.

We have a visceral reaction to the idea that anyone would make very much money helping other people. Interesting that we don't have a visceral reaction to the notion that people would make a lot of money NOT helping other people.

While business advertises, charity is taught to beg. While business motivates with a dollar, charity is told to motivate with guilt. While business takes chances, charity is expected to be cautious. We measure the success of businesses over the long term, but we want our gratification in charity immediately. We are taught that a return on investment should be offered for making consumer goods, but not for making a better world.

The next time you're looking at a charity, don't ask about the rate of their overhead; ask about the scale of their dreams - their Apple-, Google-, Amazon-scale dreams - how they measure their progress toward those dreams, and what resources they need to make them come true, regardless of what the overhead is.