But right now we have an advantage of being the number one in music.

No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.

With Spotify, people don't get it until they try it. Then they tell their friends.

We led with our conviction rather than rational, because rational said it was impossible.

It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.