But right now we have an advantage of being the number one in music.

With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song.

I was born in Sweden, and in Sweden we are known for the piracy services.

No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.

At the end of the day, I want the music industry to be larger than what it is today.