Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company.

People just want to have access to all of the world's music.

I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.

No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.

Spotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists.