I was born in Sweden, and in Sweden we are known for the piracy services.

I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.

Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

Ask yourself: given everything you have to do, is there a way that we can make this better?

At the end of the day, I want the music industry to be larger than what it is today.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.