I was born in Sweden, and in Sweden we are known for the piracy services.

Ask yourself: given everything you have to do, is there a way that we can make this better?

This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.

I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic.

But right now we have an advantage of being the number one in music.

We led with our conviction rather than rational, because rational said it was impossible.

It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.