I was born in Sweden, and in Sweden we are known for the piracy services.

Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song.

With Spotify, people don't get it until they try it. Then they tell their friends.

People just want to have access to all of the world's music.

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

Spotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists.

At the end of the day, I want the music industry to be larger than what it is today.