The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
Daniel EkPut your consumers in focus, and listen to what they're actually saying, not what they tell you.
Daniel EkThe main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
Daniel EkPut your consumers in focus, and listen to what they're actually saying, not what they tell you.
Daniel Ek