It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.

No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.

It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.

But right now we have an advantage of being the number one in music.

I was born in Sweden, and in Sweden we are known for the piracy services.

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'