In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.

The value of a company is the sum of the problems you solve.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.

This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'