At the end of the day, I want the music industry to be larger than what it is today.

The value of a company is the sum of the problems you solve.

But right now we have an advantage of being the number one in music.

People just want to have access to all of the world's music.

This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.

I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'