It's not a case of: 'Read this book and then you'll think differently. I've written this book, and I don't think differently.
Daniel KahnemanA reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.
Daniel KahnemanThe concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.
Daniel Kahneman