When people think of the outcomes of their decisions, they think much more short term than that. They think in terms of gains and losses.
Daniel KahnemanEconomists think about what people ought to do. Psychologists watch what they actually do.
Daniel KahnemanWe deeply want to be led by people who know what they're doing and who don't have to think about it too much.
Daniel KahnemanWe don't see very far in the future, we are very focused on one idea at a time, one problem at a time, and all these are incompatible with rationality as economic theory assumes it.
Daniel Kahneman