Endlessly amused by people's minds.

Nothing in life is quite as important as you think it is while you're thinking about it.

you know you have made a theoretical advance when you can no longer reconstruct why you failed for so long to see the obvious.

People like leaders who look like they are dominant, optimistic, friendly to their friends, and quick on the trigger when it comes to enemies. They like boldness and despise the appearance of timidity and protracted doubt.

It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.

Negotiations over a shrinking pie are especially difficult because they require an allocation of losses. People tend to be much more easygoing when they bargain over an expanding pie.