If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.
Daniel KahnemanOdd as it may seem, I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.
Daniel KahnemanWe can't live in a state of perpetual doubt, so we make up the best story possible and we live as if the story were true.
Daniel KahnemanA general limitation of the human mind is its imperfect ability to reconstruct past states of knowledge, or beliefs that have changed. Once you adopt a new view of the world (or any part of it), you immediately lose much of your ability to recall what you used to believe before your mind changed.
Daniel Kahneman