We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.
Daniel KahnemanIf you care about being thought credible and intelligent, do not use complex language where simpler language will do.
Daniel KahnemanDivorced women, compared to married women, are less satisfied with their lives, which is not surprising. But they're actually more cheerful, when you look at the average mood they're in in the course of the day.
Daniel KahnemanSo your emotional state really has a lot to do with what you're thinking about and what you're paying attention to.
Daniel Kahneman