We donโt choose between experiences, we choose between memories of experiences. Even when we think about the future, we donโt think of our future normally as experiences. We think of our future as anticipated memories.
Daniel KahnemanIn essence, the optimistic style involves taking credit for successes but little blame for failures.
Daniel KahnemanLucky risk takers use hindsight to reinforce their feeling that their gut is very wise. Hindsight also reinforces others' trust in that individual's gut.
Daniel KahnemanAn investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognize that they are the same.
Daniel Kahneman