Psychologists really aim to be scientists, white-coat stuff, with elaborate statistics, running experiments.

Human beings cannot comprehend very large or very small numbers. It would be useful for us to acknowledge that fact.

It's not a case of: 'Read this book and then you'll think differently. I've written this book, and I don't think differently.

Banks are run by executives, and executives protect themselves, and that does not always mean that banks are going to behave rationally.

Most of the time, we think fast. And most of the time we're really expert at what we're doing, and most of the time, what we do is right.

It is the consistency of the information that matters for a good story, not its completeness. Indeed, you will often find that knowing little makes it easier to fit everything you know into a coherent pattern.

Knowing the importance of luck, you should be particularly suspicious when highly consistent patterns emerge from the comparison of successful and less successful firms. In the presence of randomness, regular patterns can only be mirages.