The experiencing self lives in the moment; it is the one that answers the question, 'Does it hurt?' or 'What were you thinking about just now?' The remembering self is the one that answers questions about the overall evaluation of episodes or periods of one's life, such as a stay in the hospital or the years since one left college.
Daniel KahnemanMany people will admit that they made a mistake [putting money in dot-coms or telecoms at their peak] But that doesnโt mean that theyโve changed their mind about anything in particular. It doesnโt mean that they are now able to avoid that mistake.
Daniel KahnemanOur memory tells us stories, that is, what we get to keep from our experiences is a story.
Daniel KahnemanIf people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.
Daniel Kahneman