People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by the extent of coverage in the media. Frequently mentioned topics populate the mind even as others slip away from awareness. In turn, what the media choose to report corresponds to their view of what is currently on the public’s mind. It is no accident that authoritarian regimes exert substantial pressure on independent media. Because public interest is most easily aroused by dramatic events and by celebrities, media feeding frenzies are common

Negotiations over a shrinking pie are especially difficult because they require an allocation of losses. People tend to be much more easygoing when they bargain over an expanding pie.

It is only a slight exaggeration to say that happiness is the experience of spending time with people you love and who love you.

My interest in well-being evolved from my interest in decision making - from raising the question of whether people know what they will want in the future and whether the things that people want for themselves will make them happy.

Individual investors predictably flock to stocks in companies that are in the news.

Most of the time, we think fast. And most of the time we're really expert at what we're doing, and most of the time, what we do is right.

You are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people in general.