It was always assumed I would be a professor. I grew up thinking it.

It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.

Nobody would say, 'I'm voting for this guy because he's got the stronger chin,' but that, in fact, is partly what happens.

The 'Instagram Generation' now experiences the present as an anticipated memory

When you are under time pressure for a decision, you need to follow intuition.

Mental effort, I would argue, is relatively rare. Most of the time we coast.