Our memory tells us stories, that is, what we get to keep from our experiences is a story.
Daniel KahnemanIt's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.
Daniel KahnemanThis is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.
Daniel KahnemanYou know, the standard state for people is 'mildly pleasant.' Negative emotions are quite rare, and extremely positive emotions are rare. But people are mildly pleased most of the time, they're mildly tired a lot of the time, and they wish they were somewhere else a substantial part of the time - but mostly they're mildly pleased.
Daniel Kahneman