If you care about being thought credible and intelligent, do not use complex language where simpler language will do.
Daniel KahnemanNegotiations over a shrinking pie are especially difficult because they require an allocation of losses. People tend to be much more easygoing when they bargain over an expanding pie.
Daniel KahnemanThe confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even if they see little.
Daniel KahnemanHowever, optimism is highly valued, socially and in the market; people and firms reward the providers of dangerously misleading information more than they reward truth tellers. One of the lessons of the financial crisis that led to the Great Recession is that there are periods in which competition, among experts and among organizations, creates powerful forces that favor a collective blindness to risk and uncertainty.
Daniel Kahneman