This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.
Daniel KahnemanWe are far too willing to reject the belief that much of what we see in life is random.
Daniel KahnemanThe average investor's return is significantly lower than market indices due primarily to market timing.
Daniel KahnemanClearly, the decision-making that we rely on in society is fallible. It's highly fallible, and we should know that.
Daniel Kahneman