If you care about being thought credible and intelligent, do not use complex language where simpler language will do.
Daniel KahnemanPeople who are cognitively busy are also more likely to make selfish choices, use sexist language, and make superficial judgments in social situations.
Daniel KahnemanThe confidence people have in their beliefs is not a measure of the quality of evidence but of the coherence of the story the mind has managed to construct.
Daniel KahnemanNegotiations over a shrinking pie are especially difficult because they require an allocation of losses. People tend to be much more easygoing when they bargain over an expanding pie.
Daniel Kahneman