The effort invested in 'getting it right' should be commensurate with the importance of the decision.
Daniel KahnemanThe experiencing self lives its life continuously. It has moments of experience, one after the other.
Daniel KahnemanFacts that challenge basic assumptions-and thereby threaten people's livelihood and self-esteem-are simply not absorbed. The mind does not digest them.
Daniel KahnemanOdd as it may seem, I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.
Daniel KahnemanIf people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.
Daniel KahnemanPeople tend to assess the relative importance of issues by the ease with which they are retrieved from memoryโand this is largely determined by the extent of coverage in the media. Frequently mentioned topics populate the mind even as others slip away from awareness. In turn, what the media choose to report corresponds to their view of what is currently on the publicโs mind. It is no accident that authoritarian regimes exert substantial pressure on independent media. Because public interest is most easily aroused by dramatic events and by celebrities, media feeding frenzies are common
Daniel Kahneman