We can't live in a state of perpetual doubt, so we make up the best story possible and we live as if the story were true.
Daniel KahnemanWe are very influenced by completely automatic things that we have no control over, and we don't know we're doing it.
Daniel KahnemanIf people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.
Daniel KahnemanThe average investor's return is significantly lower than market indices due primarily to market timing.
Daniel Kahneman