People are very good [at] thinking about agents. The mind is set really beautifully to think about agents. Agents have traits. Agents have behaviors. We understand agents. We form global impression of their personalities. We are really not very good at remembering sentences where the subject of the sentence is an abstract notion.
Daniel KahnemanLucky risk takers use hindsight to reinforce their feeling that their gut is very wise. Hindsight also reinforces others' trust in that individual's gut.
Daniel KahnemanOne study found that people who just thought about watching their favorite movie actually raised their endorphin levels by 27 percent.
Daniel Kahneman