All of us would be better investors if we just made fewer decisions.

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.

If individuals are rational, there is no need to protect them against their own choices.

It's not a case of: 'Read this book and then you'll think differently. I've written this book, and I don't think differently.

The premise of this book is that it is easier to recognize other people's mistakes than your own.

We are often confident even when we are wrong, and an objective observer is more likely to detect our errors than we are.

Individual investors predictably flock to stocks in companies that are in the news.