An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognize that they are the same.
Daniel KahnemanIt's nonsense to say money doesn't buy happiness, but people exaggerate the extent to which more money can buy more happiness.
Daniel KahnemanWe are very influenced by completely automatic things that we have no control over, and we don't know we're doing it.
Daniel Kahneman